The bridal exchange:
fun and feminine bridal exclusive marketplace
I worked with a small business that aims to offer a platform akin to Facebook marketplace, but with a focus on bridal goods. The Bridal Exchange is committed to minimizing waste after weddings by allowing past brides to sell items they no longer need and enabling new brides to acquire second-hand items that are almost new at an affordable price. As part of my responsibilities, I maintained the existing branding and devised strategies to enhance the business's scalability and flexibility across digital and physical platforms.
App Design
I played a significant role in designing the Bridal Exchange App. Although an in-house developer did the coding, I proposed and designed many of the app's features. I had to redo some of the previous designer's work, but I managed to complete the full-scale app design in less than two and a half months solo.
The Bridal Exchange App is now available to download in the apple store and google play
Intro Video
To further The Bridal Exchange’s professional image, I created a short video demonstrating the problem and how our app is the solution while showing off specific features in the app.
Wedding show
To expand and build a closer relationship with the local wedding scene, The Bridal Exchange hosted a wedding show. The entire show was planned in the span of only a month and a half, with a total of fifty-four vendors, four small businesses, a fashion show, a choreography demonstration, and a turnout of over a hundred people.
As the SR. Graphic Designer, I played a major role in both designing the show as well as assisting in planning and organizing it.
