REI AMI BRANDING:
SHOW OF THE DUALITY OF THE ARTIST AND HER MUSIC
The main objective of this project was to establish a consistent brand identity for the musician Rei Ami. Her music is characterized by its duality, ranging from fierce and adorable to somber and reflective. To encapsulate this, the hot pink switchblade was chosen as a representation of her persona and artistry. It may not appear intimidating, but it still possesses the power and symbolism to convey the two facets of Rei Ami and her music.
REI AMI's music centers on evoking and expressing the duality of her emotions while encouraging others to do the same. The use of silhouettes shifts the focus onto the persona, drawing attention to the music and the emotions conveyed.
the persona and the emotion
