Chivas rebrand:
Emphasizing the sophistication and heritage of chivas whiskey
The main aim of this venture was to enhance and refine a brand to the utmost level, emphasizing its sophistication and distinguished heritage. The luckenbooth brooch has been prominently featured in the brand as a symbol of honor for every bottle, highlighting the cultural and historical significance associated with each one.
The Luckenbooth Brooch
chivas regal 12
The classic Chivas Regal 12 bottle prominently features the two iconic towers located at the original Strathisla distillery in Scotland. Its design remains similar to the brand logo, showing the close relationship between the brand and its classic bottle.
icon
The Chivas Icon bottle is designed to showcase the symbolism of Scotland's national flower, the thistle. The brooch-shaped design of the bottle is a nod to the lavish stopper that truly makes it iconic.
mizunara
The Chivas Mizunara special edition bottle showcases the utilization of Mizunara oak casks with a brooch incorporating traditional Japanese design elements, also known as wagara, to accurately portray Japan and its culture.
